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To Grow: Show, Don't Tell
Today we let you in on the powerful strategy that has proven to be a game-changer for our successful coaches and practitioners.
There is no secret that when it comes to building a great business of any kind, it always comes down to delivering great value. But communicating that value can be hard. Especially when it’s noisy out there. Today, we're going to dive into how we can help.
This is a powerful strategy that has proven to be a game-changer for our successful coaches and practitioners.
Without further ado 🥁
Show Don't Tell 👁️
We've heard it all the time, but an image is worth a thousand words. Let's face it- words, especially verbal come at us at a low bit-rate (speed of data) 🐢. An image can do a lot in articulating the type of offering, support, and value you are offering- fast. And fast is our bff when dealing with limited attention 🚀
Show Them How Deep You'll Go = Build Trust 🤝
In this modern era, there are lots of different types of providers and coaches out there. And guess who everyone with a health concern is looking for? The ones who care deeply. The ones who want to go deep into the data to find patterns at a bird’s eye view. And root cause. The ones who will get them to results.
It's no secret that at flöka, we believe that being data-driven means you care. That wanting to get into the details means you are using your intelligence and rich knowledge to solve your client’s/ patient’ problems most efficiently. It means you do the research, the homework- and you're not afraid of the hard work. And why do you do it? Because you care. Deeply.
Your prospective clients need to know that you are not going to hand them a few meal plans, and they'll be on their own again. That may have happened to them before. They want to see and feel - how are you going to hold their (virtual) hand? How do they know you've got their back? What’s our strategy? Changing behavior is incredibly hard. They know- they’ve likely tried on their own.
Hold their Virtual Hand 🤝
Show them how you'll be connected in real-time with the best-connected health dashboard all-in-1 platform on 🌎. We’re biased- but Flöka is a designed experience that goes deep- without triggering or shaming, with more connected apps & wearables than anyone else out here. With a beautiful, modern design.
In your consult calls, or in your marketing- go for it. Share that screen. This practice has been a game changer for our top-performing providers. Seeing a clear depiction of the experience you are delivering, and how deep you will go together, in the data and otherwise, helps prospective clients quickly decipher the depth and quality of the experience they can expect.
Due to popular demand, we’ve created a folder of marketing assets you can use if you want to skip the screen-shotting yourself. 📸 😉
Sharing an image quickly communicates how you are going to meet your consumer where they are, with all the tools they already use. They’ll be able to quickly see they are signing up for a truly modern experience.
You know your patients why. And you’ve likely nailed that in your comms. You get paid to deliver results. Sharing your how is an often missed opportunity in the prospect process. Letting your audience into your how, behind the scenes helps them visualize your future together, and kicks off building trust.
We're behind the ones who go deeper.
We are behind you.
More Goodies: If you are already on flöka, get your badge for your site to demonstrate your commitment to going deeper. Or, join the Go-Deeper revolution today. Take Flöka for a spin here.
Happy Growing!
- your flöka team